Affordable design for everyone. This is what Target truly believes and does in everything they do from the products they carry to the way they advertise to their customers. Redesigning Target.com was all about bringing the Target personality and “winky” quality of their approachable yet design-focused in store brand to their online experience - always driving toward great design at a great price.
• Design & UX Lead - Detailed Design
• Client Training on Modular Design
• Design Governance
Coming up with the big idea is not the hard part. Seeing that big idea make it to implementation – where all the details get added and business requirements get debated is difficult and requires a great deal of focus, documentation and close collaboration when working in parallel with a lot of tracks of work.
Starting with a foundational design of key patterns and experience imperatives and a great design spirit is a MUST – but the details require governance, patience and humor. This is the “unsexy” work to most designers – but it is far harder and more rewarding than coming up with conceptual work and walking away.
This work was completed while working as an ACD at Sapient.