Part of launching the new Premier brand positioning, logo and identity was a digital roll out for each of the key Premier brands. We kept the first releases relatively small; focusing on what we believed would be the most important information and features relevant to each of the key services.
Strategically, we decided each brand should have its own separate site that could grow over time. The core landscape related services having a stronger connection both visually and content wise, while services like commercial maintenance and snow were designed to stand more independently from the rest.
• Project Management
• Competitive Research
• Content Creation